It’s true folks more and more advertising agencies are turning to indie music because it’s easier to license and the agencies are all tired of the libraries out there that are overused and overheard in films, television, games and ad campaigns.
It’s true but be careful before you get really happy you’re music has to stand out, be cutting edge, quirky, unique and your recording quality has to be top notch in order to be considered into any type of licensing campaigns.
Your music can be worth anywhere from the low hundreds of dollars to upwards of 100,000 thousand dollars depending on the usage etc.
So it’s never too late to prep your music and make it ready for licensing purposes. If you haven’t already then start now and start making money from your music!
I recommend Kohn On Music Licensing to anyone interested in learning all about music licensing. This is pretty much the bible for Music Licensing with so much detail on everything to do with music licensing. Here’s a sampling of what you get with this book:
- Walks the reader through the history of the music publishing business, from Tin Pan Alley to the user-generated content phenomena of the present.
- Dissects the songwriter agreement, providing the reader with a clause-by-clause analysis and offering the best negotiating strategies to achieve the best possible outcome for their clients.
- Guides the reader through the complexities of co-publishing agreements, administration agreements, and international subpublishing agreements, with a report on the rapidly changing music licensing landscape in Europe.
- Takes on the intricacies of licensing music in sound recordings, from the traditional CD format to the newer delivery methods, including downloads, streams, ringtones and ringbacks including the rates and terms used in the U.S., Canada and the United Kingdom.
- Confronts the pitfalls of licensing music for audiovisual works (synchronization licenses) using history as a guide, from the early talkies through streaming internet content.
- Explores new media and its impact on the licensing process.
- Technological developments have forced the industry to rethink licenses when dealing with videogames, computer software, karaoke, and digital print (including downloadable sheet music, lyric database websites, and digital guitar tabs).
- Sizes up the digital sampling controversy and offers up suggestions for negotiating licenses for digital samples.
- Explores the ever-evolving concept of Fair Use and its application to the music industry.
- Provides the reader with a look at the landscape of licensing fees, including going rates for synch, print, radio & TV advertising, new media, and other licenses, to assist in negotiating the best rates for their clients.
- Proven tips and suggestions, along with the most up-to-date analysis, are given for the technical aspects of music licensing, from the perspective of both the rights owners and prospective licensees, including How to clear a license.
- Advice on maximizing the value of your music copyrights.
- Formalities of licensing.
- Duration of copyright, renewal and termination of grants.
- Typical fees, and more.
Turn to this valuable resource for more than 160 forms and sample license agreements available on the companion CD-ROM.
So I highly recommend anyone interested in learning about music licensing. Once you have this book you might save on attorney’s fees and make real music licensing money. Literally they’ll teach you a whole lot in this book, lot’s of valuable information.