Music Licensing Money

by Sebastian Samuels

A synchronization license which usually is referred to a synch license and nowadays just a music license in post production land allows the licensor to reproduce the musical recording/composition usually in connection with or timed with television, film, video visuals or advertising commercial visuals.

Here’s an example:

Let’s say you are the producer at an advertising agency and you are producing a commercial for pharmaceutical product for digestive health. The creative director has come up with an awesome theme for the spot and it’s centered around the hit song “One Way Or Another” by Blondie. In order to make sure you can use the song you must obtain a synchronization license from the the copyright owners of the song.

If you want to re-record the song for your commercial then you must get a synchronization license from the original copyright owners of the song. If you want to use the original Blondie version of “One Way Or Another” then you must get a master use license along with the synchronization license requiring two separate negotiations. They usually go hand in hand and each side will refer you to the other side and usually the two parties have worked together.

The synchronization license only permits the producer for the specific purpose of exhibiting the audiovisual work to broadcast on television. These days the advertising agency will also negotiate the license to include the distribution of the project with the song on the internet along with broadcasting on television since the internet is a tool everyone uses.

So if you want to re-record a song then you only need to obtain synchronization rights from the copyright owner/owners of the music. If you want to use the original recording of a song or music then you must also obtain a master recording license from the copyright owner of the master recording.

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by Sebastian Samuels

Everywhere you go, every corner you turn you hear music. Music is being played on your favorite TV show, on the latest movie hits, even incorporated in your kids toys. So music is an important part of our daily life. This is why there is so much opportunity to make money from your music.

Some of the places where you would hear licensed music is below.

TV
Films
Radio
Webisodes
Internet Programming
Corporate Videos
Podcasts
Documentaries
Advertising
Toys
Wedding Videos
Infomercials
Events/Conferences/Conventions
Background Use For Retail Spaces
Telephone On-Hold
Internet Advertising
Video Games

This is great news because there are so many places that you can start sending your music to to make a substantial income from your tunes. Or you can sign up with the many non-exclusive licensing companies and list your music with them and have the help you make the money from music licensing. I prefer to use the latter approach because they do all the shopping for you and you can concentrate on producing more and more music you can list with the music licensing companies. Because the more music you have the more chance you will have at licensing your music.

This does not mean that you will be successful right away. This all takes time and patience and there’s so much competition out there you just have to stick with it and not give up. You have to be patient and keep doing what you really love to do and produce the best quality music and send your music to as many places as you can. It takes a couple of big television licenses for example a commercial and the performance royalty checks could keep you going.

Always keep in mind to create the most unique and original music along with tracks that sound like what’s popular or on the charts because you never know when a client is looking to replace a very popular track and yours turns out to be the best replacement and it gets licensed to a film trailer. That kind of license can mean really big returns and excellent success.

So my conclusion is to not give up and keep at producing music and list your music with as many music licensing companies as you can so those companies can take your music and get it placed with productions that are listed above.

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